Jeff Berg, Chairman and CEO of International Creative Management, Inc.

Photos by Virginia Lee Hunter

With the Hollywood spotlight on Berkeley film producer Saul Zaentz, whose film "The English Patient" won nine Academy Awards this year including Best Picture honors, Berkeley has received worldwide recognition for its star quality.

But it's a little known fact that UC Berkeley is alma mater to several of Tinseltown's most influential behind-the-scenes men and women. This elite group of talent and literary agents, television and film producers, and studio executives work with some of the biggest names in entertainment, making the decisions and the deals that ultimately decide what the nation and the world will watch on television and at the movies, read in a book, and listen to on the radio. Together, they help shape American popular culture.

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