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MEDIA ADVISORY : "Building Better Health Systems: Leadership Challenges for the 21st Century"


Contact: Catherine Zandonella
(510) 643-7741

WHAT: "Building Better Health Systems: Leadership Challenges for the 21st Century," a one-day conference exploring the future of health care financing, organization and delivery. The event is being coordinated by the University of California, Berkeley's Center for Health Management Studies and School of Public Health.  
WHEN: Thursday, Oct. 19, 2000, 8:30 a.m.- 4:30 p.m.  
WHERE: San Francisco Hilton and Towers, Imperial Ballroom B, 333 O'Farrell St., San Francisco  

Keynote speakers include:

* Laura D'Andrea Tyson, dean of UC Berkeley's Haas School of Business. Tyson served as national economic advisor during the first Clinton Administration and was a member of the National Bipartisan Commission on the Future of Medicare. She will assess current proposals for Medicare reform, including the prospects for a prescription drug benefit.

* Judith Feder, professor and dean of policy studies at Georgetown University. She will discuss how to provide basic health care to uninsured Americans.

* Daniel Zingale, director of the California Department of Managed Care. He will give his department's view of the future of managed care in California. Leaders of major health plans will tell how both insurance and managed care companies can promote health care quality and lower costs, including by using a novel "pay for quality" program. Four academic authors will discuss their recent books on the state of health care in America:

* Tom Rundall, UC Berkeley professor of health policy and management and author of "After Restructuring," an examination of nine hospital systems as they weather changes in health care.

* Helen Schauffler, UC Berkeley associate professor of health and public policy, who discusses the success of health promotion programs in her chapter from "Promoting Healthy Behavior: How Much Freedom? Whose Responsibility?"

* Steve Shortell, UC Berkeley professor of public health and Blue Cross of California Distinguished Professor of Health Policy & Management, who wrote "Remaking Health Care in America."

* Jamie Robinson, UC Berkeley professor of health economics, author of "The Corporate Practice of Medicine: Competition and Innovation in Health Care."


NOTE: Reporters are welcome at this event, which is open to the public for a registration fee.

Contact Hadidjah Rivera at (510) 643-6841 or