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Media Advisory

U.N. Conference

29 March 2004

ATTENTION: Public policy, business and technology writers and editors

Contact: Kathleen Maclay, Media Relations
(510) 643-5651 ckm@pa.urel.berkeley.edu

A three-day conference will inaugurate a new and unique collaboration between the United Nations and the University of California, Berkeley's Management of Technology program. The conference will explore how technology is accelerating industrial development in emerging global markets.

The U.N.-UC Berkeley collaboration aims to bring technological solutions to social and economic problems in developing economies. As part of the program, students this summer will work on projects to create solar powered lighting systems in rural China, advance cancer prevention in southern Africa, and extend microfinance loans in Uganda.

Thursday, April 1, to Saturday, April 3

Arthur Andersen Auditorium, UC Berkeley's Haas School of Business, on Gayley Road, across from Memorial Stadium.

Keynote speakers and presenters include:

* Robert Reich, former U.S. secretary of labor and currently a distinguished visiting scholar at UC Berkeley
* John Morgridge, chairman of the board, Cisco Systems
* Akinobu Kanasugi, president, NEC Corporation
* Dr. Michiharu Nakamura, president of the Corporate R&D Group, Hitachi, Ltd.
* Maggie Wilderotter, senior vice president, World Wide Public Sector, Microsoft
* Heiner Dreismann, president and CEO, Roche Molecular Systems (RMS)

Reporters interested in attending the conference should contact Kathleen Maclay at UC Berkeley Media Relations at (510) 643-5651 or ckm@pa.urel.berkeley.edu. For more details on the event, see http://bridge.berkeley.edu/index.html

The Management of Technology program is an interdisciplinary program between the campus's Haas School of Business, College of Engineering, and School of Information Management & Systems.


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