Crisis, strategic and emergency communications
Strategic communications
Did protesters just arrive at your building? Have negative headlines about your department suddenly appeared in the news? Has tragedy struck your part of the campus today?
Immediately call the Office of Communications & Public Affairs. Janet Gilmore is Senior Director of the unit. You may also call the Public Affairs office’s main number at 642-3734 if the matter is urgent and you cannot reach Janet Gilmore immediately. The Strategic Communications office will gather facts, provide advice and come up with a quick and helpful plan for handling media inquiries and managing issues.
Similarly, if you are anticipating controversy in your department that might wind up in the news, contact Strategic Communications for help mapping out a strategy. Advanced planning pays off.
Emergency communications
In the event of a major earthquake or fire, or any other campus or regional emergency, the Office of Public Affairs plays a lead role in communications with the campus community and the public. In an emergency, up-to-date information will be available from these primary sources:
- UC Berkeley's home page, http://www.berkeley.edu (if the campus network is operational), OR http://emergency.berkeley.edu (alternative emergency site)
- Campus emergency hotline, (800) 705-9998
- Radio broadcasts on KALX 90.7 FM and KCBS 740 AM
