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Campus Authors Posted March 10, 1999 Information Rules: A Strategic Guide to the Network Economy By Carol Shapiro and Hal R. Varian Carol Shapiro is Transamerica Professor of Business Strategy at Haas School of Business and Department of Economics. Hal Varian is Class of 1944 Professor and dean of the School of Information Management and Systems at Haas School of Business and the Department of Economics. The first book to distill the economic principles of information and networks into practical business strategies, "Information Rules" is a guidebook for understanding, competing and winning in the network economy. Its thesis is that durable economic principles can guide managers in today's frenetic business environment. Technology changes, but economic laws do not. "Information Rules" presents fundamental economic principles shaping the network economy &emdash; including differentiation of products and prices, rights management, standards and alliances, and information policy. 384 pages Harvard Business School Press   [HOME]   [SEARCH]   [ARCHIVE] March 10 - 16, 1999 (Volume 27, Number 26) Copyright 1999, The Regents of the University of California. Produced and maintained by the Office of Public Affairs at UC Berkeley. Comments? E-mail berkeleyan@pa.urel.berkeley.edu.